My Journey

After 11 years of working in the creative field with brands like Absolut, Pepsi, and BCBG, and media from Latin America and the United States, including E! Entertainment Television, Sony, and HBO LatAm, I started to investigate the Cannabis plant and its properties, to subsequently create a brand for women aimed at the California market.

In 2018, I sold the brand to one of the most important holding groups in the country, sealing the moment I expanded her work to the world of holistic wellness, integrating energy and spirituality—without stopping to offer creative services from my agency, Verona Office.

In October 2021, I launched the Seres Magnéticos (Magnetic Beings) platform and the podcast to create and nurture more conscious leaders who impact the world from internal work.

I have participated in talks and interviews for the media and podcasts in Latin America, the US, and Spain, promoting personal development and wellness tools and the responsible regulation and use of medicinal plants and psychedelics. I am always aiming at the sustainable progress of our communities and a better quality of life for all.

The possibilities are endless; change is constant,
we create our reality second by second.

Highlights
of my journey

2011

After five years of working in advertising and cable TV
in Latin America, I established the creative agency
Verona Office in 2011.

Verona Office focuses on developing creative projects and has worked with popular cultural brands in fashion, wellness, lifestyle, art, and music. Our clients have included
NBC Universal, HBO Latin America and Brasil, Absolut Vodka, Pepsi, Maison Numen, Surterra Wellness, Curaleaf, and Select.

2017

I began working in the wellness space, specifically
the Cannabis sector, developing a unique female-focused
Cannabis brand acquired in 2018 by one of
the largest cannabis companies in the US.

2018

I founded The Plant Department, an educational project that promotes awareness, provides reliable knowledge and spreads the word about the great potential that cannabis holds in a progressive style.

The Plant Department delivers practical, healthy tools and guides for achieving wellness, pleasure,
and joy in daily life.

2019

The Plant Department was featured in Civilized, and its visual ID
was showcased in a selection of “the best projects across all creative fields” in Behance’s Curated Gallery.

2020

I conquered my fear of public speaking by participating in interviews for podcasts, social media, and conferences in the US, Latin America, and Spain while promoting the fair regulation and legalization of medicinal plants and psychedelics and a more responsible and educated use.

Always aiming for our communities’ sustainable development
and the best quality of life and health for all.

2021

I launched the personal development platform Seres Magnéticos for a Hispanic audience, offering transformational concepts and practices for wellness and spirituality enthusiasts that want to experience a more authentic, healthy, and abundant life and positively impact the world from inner work.

2022

Seres Magnéticos Podcast passes 100,000 downloads after its 37 episodes, and the community on Instagram reach 13,000 followers in the first year.

Notable brands like Futuremood and Gaia -the largest online resource of consciousness-expanding content- support the project.

2023

I launched my first audiobook, “Eres Un Ser Magnético” (You Are a Magnetic Being), a Beek Original. Beek is the largest audiobook platform in Spanish and hosts amazing titles and creators.

2024

Seres Magnéticos has reached 50,000 followers in its community and is a six-figure business impacting thousands of people. This year, two editions of the certification “Exploradores de La Sombra” were held to expand Shadow Work within Hispanic communities.